SEO & AI Search (GEO) Consultant
I help brands win – in all places people search,
including AI.
Tailor-made organic strategies: tested, reasoned, and based on evidence.
Profile
About Phil G.
I'm Philipp Götza (aka Phil G), an SEO and GEO Consultant at Wingmen Online Marketing. I've spent six years helping brands like Miele, Eventim, OTTO, Tchibo and Hamburg Tourismus grow through organic search.
- Writes for Search Engine Land as a Subject Matter Expert since 2023.
- Published almost 100 newsletter articles for Wingmen.
- Loves to think around the corner, dive deeply, and ask many questions.
- Thinks in second-order effects and consequences.
- Off the clock: reading, thinking, writing – and baking pizza.
Trusted by brands like
- Miele
- ALDI Süd
- Eventim
- OTTO
- Tchibo
- BETTE
- Hamburg Tourismus
Experience
Where I've worked
Wingmen Online Marketing
u+i interact
IMOGENT
Good to know
Get to know me
What makes Phil different from other consultants?
I think things through from start to finish – from crunching large datasets with KNIME and Python to what the findings mean for your business model, always in second-order effects and consequences. And because I read constantly, I'm usually ahead of the curve on how SEO and GEO are evolving, and where Google, OpenAI and Anthropic are headed.
Why does Phil think reading is important?
My favorite quote: "Not all readers are leaders, but all leaders read." Reading is where the thinking starts for me – it compounds into better questions, sharper arguments and recommendations that hold up.
What should everyone read?
Anything, as long as it makes you think – my shelf mixes psychology, strategy and the occasional novel. Ask me for a recommendation and you'll get three, with reasons.
What's with the pizza oven?
My weekends belong to a backyard pizza oven. Like a good essay, good pizza rewards patience over shortcuts – high heat, honest ingredients, no tricks.
What people say
Kind words about my publications
"The great and powerful Philipp Götza is back with his latest (and greatest?) article yet – SEO grew up, a lot of SEOs didn't. Go read it. It's fantastic."
Editorial Director, one of the biggest SEO publications"Once again, an amazing article. I enjoy the references from books and other media. A philosophical approach to SEO. It's written and structured well. Really, deservedly our Golden Boy (of SEO)."
Managing Director, a well-known SEO tool"Just another banger of an article! Literally sent it to my boss. It's officially making rounds the organization."
Director of Technical SEO, a $7.0 billion business"Philipp has written one of the best pieces I've read all year – on any topic. And, I read 100s of articles each week."
Founder, a "done-for-you newsletter service"Get in touch
Let's talk
Questions about SEO, GEO, or where search is headed next? Happy to talk shop – or pizza ovens.